From “Price Winner” to “Value Winner” – China Bathroom Vanity’s Road to Transformation

With the rapid development of China’s bathroom vanity industry, after more than 40 years of accumulation, it has become the world’s largest producer, exporter, and consumer of bathroom vanity products. However, while market demand continues to be strong, the industry is also facing multiple challenges:

• The mismatch between insufficient innovation capabilities and emerging consumer demand.
• The contradiction between low-end overcapacity and high-end insufficient capacity.
• The brand influence is not strong, and it still mainly relies on OEM production.

These problems may cause bathroom vanity companies to face greater operating pressure in the short term. However, the huge potential of the global market and the slow recovery of the macroeconomy have created new development opportunities in the industry.

Global market prospects: steady expansion, bright prospects

According to the latest data, the global bathroom vanity market size in 2022 was approximately 8.624 billion yuan, and it is expected to grow to 10.706 billion yuan by 2029, with a compound annual growth rate (CAGR) of 3.1%. Despite the continued expansion of market capacity, the industry still faces many unfavorable factors, such as:

• The impact of the US tariffs on Chinese exports.
• Most sanitary ware companies are still in the OEM stage and lack the influence of their brands.

How to transform from OEM to ODM and OBM and successfully launch their brands has become a key challenge facing Chinese bathroom vanity companies.

Transformation and upgrading of the bathroom vanity industry: digitalization and green and low-carbon

In 2022, affected by the sluggish real estate market, the growth of the bathroom vanity industry slowed down. However, the rigid demand in the consumer market remains strong and has great potential. With the advancement of the “14th Five-Year Plan”, the national economy continues to stabilize, and policies support the recovery of the consumer market. Under the guidance of policies, the industry is undergoing profound changes:

Digital transformation

Bathroom vanity companies have accelerated the application of digital technology, promoted channel changes and the research and development of smart products, and transitioned to smart manufacturing.

Green and low-carbon

Under the policy background of “carbon peak” and “carbon neutrality“, China’s bathroom vanity companies need to optimize the industrial structure, eliminate backward production capacity, and build a green and low-carbon industrial chain.

High-quality development

With the upgrading of consumption structure, consumers’ demand for health and environmental protection, smart technology, and customized services is increasing, driving the bathroom vanity industry to develop in the direction of higher quality.

Future: Standing at the starting point of new opportunities

In this great industry change, Shouya is successfully realizing the transformation from price competition to value competition with its profound market insight and innovation ability. Shouya bathroom vanity actively responds to national policies, combines digital transformation and green development concepts, promotes the upgrading of products and services, and is committed to creating high-end bathroom vanities and sanitary ware with greater brand value and market competitiveness.

Shouya, a representative of China bathroom vanity companies, is moving towards the goal of becoming a global leading bathroom vanity brand through innovative research and development, brand promotion, and high-quality services. Despite external challenges, Shouya bathroom vanity firmly believes that the sanitary ware industry will usher in new growth opportunities against the background of a rebound in the consumer market, policy support, and digital transformation of the industry.

It is expected that by 2024, China’s economic growth rate will remain between 4.6% and 4.8%, which is generally higher than other major economies in the world. The policy of “seeking progress while maintaining stability” proposed by the Central Economic Work Conference has provided new growth momentum for the bathroom industry and other home furnishing industries. Shouya Bathroom keeps pace with the times and strives to become a leader in the global bathroom industry through independent innovation, brand building and market expansion.

Conclusion

As a leading bathroom vanity manufacturer, Shouya has strong R&D capabilities, excellent product quality and perfect after-sales service, providing high-quality bathroom cabinets wholesale to major wholesalers and retailers around the world. Whether it is a customized bathroom vanity solution or a bulk wholesale purchase, we can provide you with the most competitive price and the fastest delivery cycle. Contact Shouya now.