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ES The global demand for bathroom products is shifting southward—this was our deepest impression at the 29th China International Kitchen and Bathroom Facilities Exhibition (KBC) in Shanghai. With over 20 years of experience in the bathroom cabinet industry, Shouya welcomed buyers from 32 countries at this exhibition, with a 30% increase in African clients. This article will share how Shouya secured over 200 international inquiries in just 5 days according to the practical exhibition experiences and reveal breakthrough strategies for emerging markets.
Shouya Exhibition Information
From May 27 to 30, 2025, the 29th China International Kitchen and Bathroom Facilities Exhibition (KBC), a barometer of the Asian kitchen and bathroom industry, will open at the Shanghai New International Expo Center. As a leading bathroom vanty supplier, Shouya will debut its new sub-brand TTD at Booth E5B03.
In today’s fast-paced, unbalanced world, Shouya centers on the “philosophy of spatial balance,” using cutting-edge smart technology and natural healing design to redefine the sensory experience and spiritual belonging of bathroom spaces—from customized storage systems to low-saturation terracotta-textured color schemes, from intelligent temperature-controlled water flow algorithms to light-interactive mirror cabinets, every detail resonates with the Mediterranean cultural wisdom of “harmony between humans and the environment,” allowing users to rediscover composure and perceive warmth within a limited space, achieving dynamic balance between mind, body, and space.
Pre-exhibition research: Focusing on the market
Before participating in the exhibition, Shouya conducted market research. Based on an incomplete analysis of the 2024 global bathroom cabinet consumption trend survey data, homeowners’ purchasing preferences can be summarized as follows:
Ready-made cabinets dominate the market
More than half of homeowners (57%) prefer to purchase ready-made bathroom cabinets, reflecting the high market acceptance of their convenience and standardized design.
Significant demand for customization
26% of consumers opt for customized or semi-customized bathroom cabinet products, seeking personalized compatibility with their bathroom spaces.
Modular assembly products remain niche
Only 13% of users choose modular assembly products, as such flexible designs require professional expertise and specific needs to align.
External mirrors become mainstream
63% of respondents prefer independent external mirror designs, potentially due to installation convenience and visual expansion.
Built-in mirror products have untapped potential
Built-in mirror styles account for 37% of the market, primarily concentrated in high-end smart series (e.g., anti-fog, LED lighting functions).
Penetration rates of practical functions vary
23% of users prioritize hidden outlets, reflecting a demand for spatial tidiness; anti-fog technology has a 14% adoption rate, indicating it is not yet a standard feature, but smart mirror cabinets are driving its adoption.
Pre-exhibition preparation: Precise positioning of new products
In recent years, the luxury trend has become increasingly popular in the home decoration industry.
Wholesale luxury-style bathroom cabinets feature a lighter and more elegant design, eschewing heavy, bulky aesthetics. For example, the cabinet legs are more delicate and slender. They often incorporate straight lines in their design and use metal accents in certain areas, such as metal handles, metal frames, metal cabinet legs, and metal decorative strips.
In terms of color, earth tones or neutral color xschemes are popular, with a preference for using two-tone contrasting techniques. The contrast in colors creates a fresh and modern look, aligning with the current international Milanese modern design style.
Beyond these aesthetic differences, American-style light luxury retains its warm and comfortable American charm; Italian-style light luxury emphasizes Italian romance and elegance; and German-style light luxury highlights German precision and restraint, with a touch of industrial style. Therefore, this product series holds promising market prospects.
New products developed based on market analysis will help us better attract customers and lay a solid foundation for establishing communication with them in advance.
Exhibition site: Professionalism and service win over customers
At this exhibition, we not only relied on competitive products, but also won over global customers with our professional expertise and exceptional service. In just four days, the team received 305 groups of customers, obtained 201 valid inquiries, signed 30 letters of intent on site, and exceeded expectations in terms of total amount. We also won invitations for in-depth cooperation from several hotel and villa projects.
About SHOUYA
Shouya is a manufacturer focusing on high-end bathroom solutions. Our products include bathroom cabinets, mirror cabinets, smart mirrors, faucets, etc., which are widely used in residential, hotel and apartment projects. We integrate smart technology and modern design to create comfortable, beautiful and practical bathroom spaces for users around the world.
